Client: Gorman & Company - Brewhouse Inn & Suites
Project: Create logo for new hotel in Milwaukee’s historic downtown district. Occupying the abandoned home of the Pabst brewery, the logo was to include a mix of modern and old world styles, something that will fit in with the existing architecture and stand alone as its own mark. *Addy Award Winner - Logo Design.
Known as The Brewery, the development is Milwaukee’s newest sustainable neighborhood, with The Brewhouse Inn & Suites at its heart. The 90-room, green hotel is a perfect melding of historic architectural elements with modern amenities. From the large stained glass window showcasing King Gambrinus, the unofficial patron saint of beer, to the six historic copper brew kettles cleverly adorning the hotel, guests will get a whimsical glimpse into Milwaukee’s rich brewing history while enjoying modern-day comforts.
2 Color Logo
Cast Logo on outside of building
Second floor atrium lounge area
Second floor atrium lounge area with original copper brewing kettles
Second floor atrium lounge area with original copper brewing kettles
Seating area featuring "B" Logo Mark
"B" Logo Mark used throughout hotel and neighboring property
Original winding staircase leading to lobby
